Susanne, a native German based in Ireland, holds a 1st Class B.Sc. (Hons) in Information Technology and a Masters in Artificial Intelligence. In addition, she has a number of web technology and e-marketing related diplomas and is a state-examined translator and member of the Executive Committee of the ITIA, the Irish Translators’ and Interpreters’ Association.
After 20 years of working as a management consultant and manager for technology MNCs (e.g. Siemens, IBM) across Europe, Susanne decided to set up her own business, e-Vorsprung Consulting, where she combines her background and experience in consulting, IT, web technologies, e-marketing and translation, helping Irish companies develop and implement a strategy for international web presence and thus fully leveraging the Internet for international marketing and sales.
As part of e-Vorsprung Consulting, Susanne also works very intensively with Irish companies who want to export into her native German market.
Talk Title: Cross-border e-commerce – Do’s and Dont’s
Founded in 2013, e-Vorsprung helps Irish small and medium businesses grow internationally by establishing a compelling, credible and competively differentiating, highly visible web presence in their target market/s.
Core services provided are: Market research, international e/marketing strategy, website localisation, international SEO and e-marketing