Hannu was also a Chief Digital Officer in a Danish top 3 advertising agency and he co-founded one of the first search marketing agencies in Denmark back in 1998.
In Dansk Supermarked Hannu headed the e-commerce business from the very beginning with two interns, an empty office, a big bag of money – and an organisation that saw e-commerce as an annoying distraction from the real business, the 1,000+ brick and mortar stores. The next two years the e-commerce business grew from basically nothing to €40 million + in revenue and an e-commerce organisation counting more than 100 staff.
In his presentation Hannu will talk about some of the most important and painful lessons learned from this journey. He will share his unfiltered views on some of the biggest issues when brick and mortar retailers go e-com.
Title of talk:
10 important learnings going from traditional retail to omnichannel