Graham Merriman is Managing Director of Carrickane Consulting, a Dublin based consultancy focused on supporting businesses to develop their online sales and a lecturer in eCommerce at UCD Smurfit School of Business and DCU Business School. He also works with a number of start-ups, which have attracted significant investments in recent years.
Graham has worked with a number global FMCG brands, supporting the development of their eCommerce strategies. He is an Enterprise Ireland Mentor, where he supports companies in their online engagement.
Previously Graham worked for Philips Consumer Lifestyle Division, where he was Global Director of Online Sales, with responsibility for developing Philips online sales of €500m.
Topic: How to use Digital Touchpoints to impact consumers on their Decision Journey, and sell more.
In the session I’ll look at the traditional AIDA decision journey and the McKinsey decision journey and focus on how you can win and keep customers by developing an understanding of what consumers are looking for and how you can help them to choose your brand.